Kanek converts entertainment venues into immersive, programmable environments where every surface becomes an interactive layer of the fan experience — from seatbacks and concourses to jumbotrons and entry gates.
$203B+
Total Addressable Market
3–5x
Fan Data Capture vs. Traditional
8–15%
Lift in In-Venue Commerce
The Problem
15,000 Tickets Sold. 0% Audience Known.
Performers and teams entertain thousands of highly engaged fans — then leave the venue without a single piece of actionable, owned first-party data. The audience known to the property on any given night is effectively zero.
Without identifying the audience in the room, post-event re-engagement relies entirely on expensive, untargeted marketing. Every show ends the same way — fans walk out, data walks with them.
The Illusion of Connection
What Venues Have
Thousands of engaged fans
Zero owned first-party data
Fragmented ticketing & merch data
Expensive untargeted re-engagement
One-time ticket holders, not lifetime fans
With Kanek
Full Fan Intelligence
Every fan known from first scan
Behavioral data owned by the property
Unified fan profile across every touchpoint
Real-time commerce and sponsorship activation
Post-event retention built into the experience
The User Journey
Fan Activation: Arrival to Post-Event
The experience extends beyond the event itself, enabling pre-event hype, in-event interaction, and post-event retention. Every touchpoint feeds the unified fan profile owned by the property.
Pre-Event
Ticket as Portal
Fan scans ticket stub. Unlocks exclusive stats, outcome predictions, seat upgrade offers, and pre-show content. First data capture before doors open.
In-Seat
Seat-Back Activation
Camera on seat-back marker. Order concessions delivered to seat. Watch instant replays. Vote on MVP. Dwell time increases, line abandonment drops.
Peak Moment
Emotion Monetized
Home team scores. Jumbotron triggers stadium-wide scan. Limited-edition merch unlocks for 10 minutes. Thousands of simultaneous conversions captured.
Post-Event
Relationship Retained
Sponsored giveaway entry, exclusive post-show content, next-event early access. Fan relationship extends beyond the venue exit.
Live Experience
The In-Seat Activation
KANEK // SEAT_BACK_ACTIVE
FAN_PROFILE // BUILDING
The jumbotron fires a live AR fan challenge. Every camera in the building becomes a scan point. Pulse rings radiate outward from the field as fans participate — their cameras capturing intent, their data flowing into the venue's unified fan profile in real time.
14,203 scans. 28% conversion. Lead capture verified. All within the duration of a single game moment. This is what monetizing attention looks like at enterprise scale.
Sponsorship
Next-Gen Sponsorship Inventory
Instead of passive advertising, brands deliver interactive campaigns that drive direct action and capture first-party fan data. Kanek moves sponsors from CPM impressions to CPA performance — with measurable attribution on every activation.
CPM → CPA
Measurable Performance
Move brands from passive signage to active, measurable performance. Know the exact cost per acquisition for every sponsor dollar — not estimates, live data.
Attribution
Who Scanned. Who Converted.
Know exactly who scanned, who engaged, and who converted. Real attribution data flowing in real time across every sponsored Smart Frame in the venue.
Scale
Mass-Participation
Execute stadium-wide AR challenges and sponsor interactive fan moments simultaneously. Built for enterprise scale — thousands of concurrent scans, full attribution.
Expected Uplift
The Economics of Engagement
3–5x increase in fan data capture. 8–15% lift in in-venue commerce. 25–40% sponsor value lift through measurable interactive inventory. Creation of entirely new high-margin digital sponsorship inventory. Increased fan engagement, higher sponsor ROI, more merchandise and concession sales, and stronger post-event retention.
Deploy Kanek in Your Venue
Step Into the Augmented Lens
Transform your physical spaces into interactive, data-driven systems.